SMS marketing Tips

                               

                           SMS marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried it yet, you may have the wrong idea about SMS marketing.

When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation.

If in doubt, just take a look at the stats:

-       90% of mobile phones are SMS-capable

-       The open rate of text promotions/offers is a whopping 98% 

-       8% of all texts are read within three minutes of being received

Granted, just because a message is opened and read, it doesn’t mean that your consumer is going to convert.

To achieve success, you have to be very particular about where these messages are going and how often you’re sending them to potential customers. With care and precision SMS marketing has the potential to grow your business.

Here are the Veoo team’s 6 top tips to getting the right messages to the right people:

Be clear and concise

When it comes to the content of your messages you want to ensure you are clear and to the point.

Any message that is over 160 characters will be broken up by the phone company into multiple texts, which could cause a variety of problems including making the entire message undeliverable and incurring extra fees for the business owner.